The platform formerly known as #Twitter rolls out a new ad format that can't be reported or blocked. https://mashable.com/article/twitter-x-new-clickbait-ad-format
X rolls out new ad format that can't be reported, blocked

The new ads also don't disclose who the advertiser is or that they are even ads.

Mashable

@w7voa I'm no legal eagle, or even a legal pigeon, but I'm fairly sure that violates several EU rules on advertising.

https://iabeurope.eu/wp-content/uploads/2020/06/20161207_IAB-Europe-Online-Native-Advertising-Guidance.pdf

@bitflipped @w7voa yes ads must be identifiable as such. First rule.