The platform formerly known as #Twitter rolls out a new ad format that can't be reported or blocked. https://mashable.com/article/twitter-x-new-clickbait-ad-format
X rolls out new ad format that can't be reported, blocked

The new ads also don't disclose who the advertiser is or that they are even ads.

Mashable

@w7voa Ok, so Elmo was ”fighting bots” just so he could sell them himself!

I see, makes sense now.

Also creepy as hell. Good luck with ”the truth” there, Musk. 🤔