Like, I dunno, something about the advertising needs to change?
A lot of the people in *my* personal life, who've rejected Mastodon, are ex-forum culture rejects. In theory, they should be able to handle this.
Which has lead me to believe the problem is EXPECTATION. They EXPECT it to work like Twitter, they EXPECT to find all their friends who have Mastodon accounts, they EXPECT unified moderation and ToS.
And when they don't get it, they freak out.
