"Let's Stop Calling It 'Content''

I first starting noticing the word "content" in the late 90s

Companies looking to put writing, animation, video or art on their web sites would call it "content"

It flattened innumerable forms of culture into a sort of *goo*, extruded from a tube

25 years on, the term "content" has metastasized, eating whole the way many people talk about -- *think* about -- culture.

Let's stop now

My essay: https://clivethompson.medium.com/lets-stop-calling-it-content-8410bf5f94a9

A free link: https://clivethompson.medium.com/lets-stop-calling-it-content-8410bf5f94a9?sk=7a2668c44c31a4359876cfcd25a5f2d0