HereticButcherWith basically almost every company collecting all our data at all times, who exactly are they selling it too? Wouldn't all these companies by this point have all yhe same information?
Earthwormjim91“Almost every company”
You mean like 5-10 major companies?
There are thousands of smaller companies buying ad space and access to consumer data.
And “buying data” isn’t what it sounds like for the most part. Few companies are out there buying and selling raw data tied to individuals. For the most part it is a company buying heavily targeted ads from someone like Google that has ALL of your data. They know, with surgical precision, how to target ads at you. Company B just tells Google “ we want to target a 35 year old, white, dad of three that is lacking in his masculinity and wants to feel rugged, while not making him feel emasculated”.
The you get a Dr Squatch ad.
This is gonna be the death of democracy when political advertising comes into play (as it already has).
“Point this piece of fake news at uneducated 40 year old single parents in <area>” - "point this piece of scientific news reinforcing my party’s message at university students who are interested in " and on and on.
My mom gets fake news advertisements on Facebook all the time, occasionally they are political in nature. Platforms aren’t doing their due diligence at all, so government must act to restrict the information that can be collected and the specificity of the targeting that may be employed.
Our economies worked in TV times, with broad-stroke advertising - why couldn’t they now? We don’t need this.
Now it’s making targeted ads that cost less than a broadcast and has a greater conversion rate. Supermarkets and discount stores can use TV, not everyone wants a 20x night time rifle scope at 3pm on a Wednesday