it is full
it is full
No one in the history of civilisation has complained about too many broken chips in a bag.
When people started complaining about the amount of air being included in the bag, “prevents broken chips” was the bs marketing PR line put out. It’s just not true.
You know the easiest way to prove it’s bs? Pringle’s have introduced more air into their cans at the same time. Why? To match the shrinkflation of their competitors. Because adding air to a can of Pringle’s can only result in MORE broken chips. Which, again, no one in the fucking world has ever complained about.
There is definitively a point of diminishing returns. Half a bag of air just allows the chips to smash into each other and break. Only enough air to prevent outside forces compressing the chips is fine.
I’m not going to bother to find out when and how often these bags of completely crumbed chips made you sad in your life. They would no doubt be negligible and more related to transport issues than packaging issues.