https://futureofgood.co/organizers-and-allies-need-new-message-to-counter-hate-trans-activists/ - a good look at how framing and phrasing can be used to defend vulnerable groups. Avoiding "repeating your enemy's message" and "problem-centric phrasing" is just generally good comms advice.
Alas the only suggested phrasing they include is from a US study, and the vibes feel off to me.
#FactsOverFear seemed like a good start, but needs some follow-through.