https://futureofgood.co/organizers-and-allies-need-new-message-to-counter-hate-trans-activists/ - a good look at how framing and phrasing can be used to defend vulnerable groups. Avoiding "repeating your enemy's message" and "problem-centric phrasing" is just generally good comms advice.

Alas the only suggested phrasing they include is from a US study, and the vibes feel off to me.

#FactsOverFear seemed like a good start, but needs some follow-through.

Allies need new message to counter hate: trans activists

If Canadian trans movements don’t develop political messages that educate the broader public about the need for trans-inclusive policies, some activists fear the loss of trans rights in Canada.

Future of Good
"Unite, Exist, Be" from Shawn Rouse's pro-queer organizing in St John, NB strikes me as ... Promising? Maybe not clear, but "we have the right to co-exist" speaks to positive values and aspires to universal principles. And I like the emphasis on "things that already are".
@npilon I need some of this in Toronto
@monicarooney I believe Rouse's been doing a lot of rapid but effective organizing in the wake of the NB shitshow. IDK about Toronto; I know https://www.momentumcanada.net/ is in Ottawa...?
Momentum

Momentum
@npilon I put my name in to Momentum. I checked the 519 website but there’s nothing so far.
@monicarooney I'm not sure these dates are for nationwide action; I think Rouse is organizing specifically in St. John for local actions.
@npilon yeah I was just hoping for something similar I could join