???Sep 27, 2023

For those who work in companies that subscribe users to emails, when users unsubscribe, what portion of them say they "never signed up for this"?

https://lemmy.world/post/5817782

For those who work in companies that subscribe users to emails, when users unsubscribe, what portion of them say they "never signed up for this"? - Lemmy.world

Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option “I never signed up for this”?

Show threadbjorneySep 27, 2023

For us, probably 1 in 15ish say they never signed up. We also have a double opt in, meaning every single one of them opened an email and clicked a link to confirm they wanted to keep getting marketing emails

About 0.2% of people unsubscribe every time we send something out

Show threadAshuSep 27, 2023
That’s… an astonishingly low number.
Show threadDecoy321Sep 27, 2023
It’s more understandable when you realize that it’s less effort to mark it as spam than it is to go through all the unsubscribe hurdles.
Show threadDogMuffinsSep 27, 2023

Funny you say this. Every few months I search my emails for “unsubscribe” and click through each of them to… unsubscribe. I’ve always been pretty religious about this somehow believing that even though the impact may not be immediately obvious it would be in the long run the best way to avoid bullshit emails.

Just last week I finally turned the corner and just thought fuck it, unsubscribing may be the “right” thing to do in some kind of ideal sense but it’s just a waste of time. Just mark it as spam and move on.

Show threadShdwdrgnSep 27, 2023
You’re braver than me… Most of the time “unsubscribe” is actually a signal that the spam was received by a mailbox with a live human reading it, and they automatically sign you up for several other mailing lists.
Show threadkreySep 27, 2023
Just the real spammers do this tho. Legitimate shops and other businesses will unsubscribe you. I know this, because my company has many legitimate EU businesses for customers and we often help with their mails and databases. Unsubscribe is an important feature, rarely breaks and is respected when mailing automatically from common shop software as well as when they export lists of emails for complex mailings (like individual voucher codes). It’s a common request to get a list of users subscribed to a newsletter.
Show threadShdwdrgn
Oh sure, I get it. The problem is determining who is legitimate and who isn’t. Since I never requested any of these spams, and even legitimate businesses will frequently send you messages even when you carefully opt out of their offer to send that spam, it’s pretty much a waste of time to bother playing these stupid games with any of them (at least in the US). If we didn’t have politicians hell-bent on stripping us of even the hard-won internet protections we’ve managed to obtain, then maybe the unsubscribe button would actually mean something here.
Sep 27, 2023 at 10:10pmWeb