For those who work in companies that subscribe users to emails, when users unsubscribe, what portion of them say they "never signed up for this"?
Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option “I never signed up for this”?
Professional marketer here, all of the unsub rates in this thread look nominal (0.1-0.2%).
Also, when we run third party distribution campaigns, a large amount of people, I can look at their hotjar journey and watch in real time their mouse movements as they download a whitepaper, then we call them and they say they never downloaded it.
It’s a mix of lying to the annoying marketing company (I get it), and just plain forgetting you did it.
I switched from Hearthstone Deck Tracker to Firestone Deck Tracker yesterday, I’m not entirely sure if I checked to see I wasn’t signing up for marketing emails, it’s that easy.
Not to mention, I can buy just about any non-EU email address i want on demand.
Also, when we run third party distribution campaigns, a large amount of people, I can look at their hotjar journey and watch in real time their mouse movements as they download a whitepaper, then we call them and they say they never downloaded it.
This shit pisses me off. If I’m forced to enter my e-mail address to download a white paper, that should not be considered consent to spam me. My company gates our whitepapers behind e-mail/personal details as well. I just put in my marketing team’s personal contact info when I have to download something from our own website.
thats funny but if you gave me a real name and a fake email, it gets run through data normalization and I’d likely get your real email.
If you just give me the company name, fake name and email, it’s possible that if you met our qualification procedure, we’d just dig out the best looking person at the company (head of department, procurement manager, vice president?) and start contacting them based on “institutional buying intent.”
I mean I’m emailing you twice a week at your work email address for 6 weeks about a product to help you with reducing costs on a certain business function, and making sure you see ads for my company when you would see ads for a different company, and someone pays me money to do it.
I dont touch any personal emails, so I don’t really consider it immoral to email you about your job at your job.
But I’m not giving you explicit consent to spam me??? You’re gating content behind me giving up an e-mail address and then pretending like that’s consent. This is the part I find immoral.
And you’re being disingenuous here. You’re not “e-mailing me about my job”, you’re spamming lame brochures that I never explicitly consented to receiving. Whether you think that’s immoral or not, don’t attempt to rephrase it as if it’s some great service you’re doing me.
You are giving me explicit consent, though, as payment for downloading a whitepaper.
Or if you’ve been prospected, I have to maintain a reason for emailing you in the CRM, and I’d invite you to consider the ramifications of “businesses can’t contact other businesses.” What if you need your windows cleaned? Or your fleet vehicles need to have their tires checked? Or you need a new warehouse to expand your business?
You personally in your every day role may not want that, but businesses, in general, do.
I am emailing you about your job if you are in charge of expensive ($10MM+) software applications and are interested in downsizing your compute and storage costs. Are you those things? If you are a CDAO of a billion dollar company, you probably would like to consider the product I work for.
You are giving me explicit consent, though, as payment for downloading a whitepaper.
You don’t understand the word “explicit” do you? Unless I check a box that says “please send me bullshit”, I am not explicitly giving you consent to send me bullshit. You’re also not giving me an option to pay for the whitepaper to avoid being sent bullshit.
Or if you’ve been prospected, I have to maintain a reason for emailing you in the CRM, and I’d invite you to consider the ramifications of “businesses can’t contact other businesses.”
The ramifications are that your shitty industry dies over night, and I’m okay with it.
What if you need your windows cleaned? Or your fleet vehicles need to have their tires checked? Or you need a new warehouse to expand your business?
Okay, now I’ve lost respect for you as a person. If I need any of that I’m going to ask my peers for references because I trust references way more than some jackass sending me the same e-mail 12 times over 6 weeks. If I can’t get references, them I’m going to use a search engine. Did you forget that exists?
You personally in your every day role may not want that, but businesses, in general, do.
But for all your bragging about being able to drill down and locate very specific individuals, none of you drill down and search by “this person in particular NEVER responds positively to spam”. So until you start doing that, I’m affected by your immoral practices and I get an opinion too, whether you like my opinion or not.
I am emailing you about your job if you are in charge of expensive ($10MM+) software applications and are interested in downsizing your compute and storage costs. Are you those things? If you are a CDAO of a billion dollar company, you probably would like to consider the product I work for.
We’re having a conversation about your industry in general. Not whatever goalpost you move the conversation to.
It’s clear to me from this conversation that your industry is not able to morally justify themselves and instead of owning your shitty behavior you have convinced yourselves that you’re doing people a service. You are not good people. :(
if I check a box that says…
in this hypothetical, you did. It doesn’t specifically say the word “bullshit” but it does give you an opt-out, both on the sign up and the thank you page, and in the immediate bounce back confirmation and in every subsequent email.
your shitty industry
supply chain software? have you considered that everything you’ve purchased in the last 25 years at least was monitored by supply chain software?
if I need that I’ll ask my peers
you personally know the owner of several fleet maintenance companies? What if there’s a better fleet maintenance company that you don’t know that would be better for your company? I fail to see how “ask someone you know” works at the scale of billion dollar businesses.
none of you drill down to “this person never responds positively to spam”
I’m afraid your mistaken, that is one of the factors the aforementioned software can segment based on, plus we report on it too
we’re having a conversation about the [marketing industry] in general
then I’m afraid we’re talking cross-purposes. I am talking specifically about my process and experiences. You may personally hate all marketing, but I think a more realistic take is that taking products to market is an essential part of the economy
you’re doing people a service
im not saying I’m saving lives, I’m saying that in return for money the company I work for will reduce your compute spend on cloud processing. yes, that is literally a service. how else would you define it? Same as if you pay someone to mow your lawn, they are doing you a service in return for money.
I’ll need to scroll back up to see your comments on the 12 emails I’ll edit it in.
However, I would say all I’ve done is describe how the process works, I think you’ve gotten way angrier than is justified and blown it a bit out of proportion. I understand getting an advert for a new service is mildly annoying but I don’t think it’s worth getting angry enough to insult someone over.
there’s no way to briefly cover the breadth and depth of all go-to-market strategies though. B2B, B2C, N4P, and then by vertical, by segment, by persona, by horizontal, by business unit, country, technographics, firmographics, psychographics… there are as many different methods as there are companies, and in many cases several methods within a business unit within a company.
I know it’s tempting to say “I hate all marketing,” but I’d ask you to consider that sometimes we do like it — when a new restaurant opens that looks good, when the new series of our favorite show comes out, when a new game or movie comes out, a new Warhammer collectable, Pokémon card, muscle car, the latest match of the sports team we support…
There must be some profit-driven entertainment you enjoy and it’s unlikely you were motivated to enjoy it by knowing the creators personally.
???
Helix 🧬