???Sep 27, 2023

For those who work in companies that subscribe users to emails, when users unsubscribe, what portion of them say they "never signed up for this"?

https://lemmy.world/post/5817782

For those who work in companies that subscribe users to emails, when users unsubscribe, what portion of them say they "never signed up for this"? - Lemmy.world

Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option “I never signed up for this”?

Show threadbjorneySep 27, 2023

For us, probably 1 in 15ish say they never signed up. We also have a double opt in, meaning every single one of them opened an email and clicked a link to confirm they wanted to keep getting marketing emails

About 0.2% of people unsubscribe every time we send something out

Show threadAshuSep 27, 2023
That’s… an astonishingly low number.
Show threadbjorney

The unsubscribes? Or the “I never signed up for this” count

On the unsub front, only ~30% of our mailing list engages with sends (opens the email), and I’m willing to bet up to 50% of our mailing list is “dead” emails, so really it’s 2-3x that number in practice. We have CASL to comply with so we aren’t willy nilly with adding people to our list either.

Sep 27, 2023 at 2:05pmWeb