For those who work in companies that subscribe users to emails, when users unsubscribe, what portion of them say they "never signed up for this"?

https://lemmy.world/post/5817782

For those who work in companies that subscribe users to emails, when users unsubscribe, what portion of them say they "never signed up for this"? - Lemmy.world

Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option “I never signed up for this”?

For us, probably 1 in 15ish say they never signed up. We also have a double opt in, meaning every single one of them opened an email and clicked a link to confirm they wanted to keep getting marketing emails

About 0.2% of people unsubscribe every time we send something out

That’s… an astonishingly low number.
For the program we distribute we require a manual opt-in that is not mentioned on any page.
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