Blast from the past ... https://www.wired.com/2005/08/battelle/

"... their obsession with backlinks just might be the start of something big."

The Birth of Google

Larry thought Sergey was arrogant. Sergey thought Larry was obnoxious. But their obsession with backlinks just might be the start of something big.

WIRED
@johnmu legend has it that they’re still in that hot tub to this day.
@johnmu Haha. Looks more like backrub!