For those who work in companies that subscribe users to emails, when users unsubscribe, what portion of them say they "never signed up for this"?
Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option “I never signed up for this”?
Professional marketer here, all of the unsub rates in this thread look nominal (0.1-0.2%).
Also, when we run third party distribution campaigns, a large amount of people, I can look at their hotjar journey and watch in real time their mouse movements as they download a whitepaper, then we call them and they say they never downloaded it.
It’s a mix of lying to the annoying marketing company (I get it), and just plain forgetting you did it.
I switched from Hearthstone Deck Tracker to Firestone Deck Tracker yesterday, I’m not entirely sure if I checked to see I wasn’t signing up for marketing emails, it’s that easy.
Not to mention, I can buy just about any non-EU email address i want on demand.
Also, when we run third party distribution campaigns, a large amount of people, I can look at their hotjar journey and watch in real time their mouse movements as they download a whitepaper, then we call them and they say they never downloaded it.
Can you elaborate a bit on this?
If I’m understanding you correctly, you send out marketing stuff via email, and then you call the ones who clicked through to the landing page did whatever?
???
KingJalopy