Enshittification isn’t things that were not shit becoming shit; they were always shit, you just didn’t feel it.

Surveillance capitalism isn’t some horrible corruption of capitalism, it’s just capitalism in the age of the ubiquitous digital network.

The problem isn’t things that were good becoming bad. The problem is things that have always been bad finally negatively affecting even those with bucketloads of privilege who are now attempting to explain away why they were ok with it all before.