Charlie ChapmanSo last week I realized I had never looked at App Store Connect's Benchmarking tool since I switched @darknoise to subscriptions earlier this spring
Turns out, my conversion rate (App Store impressions/downloads) is pretty bad!
This is sustained over time, so it's not just from the iOS 17 features I've gotten which I would expect to have a quite lower App Store conversion
Although, according to Apple, most of my impressions are coming from "App Store Browse", which I think translates mostly to App Store features and lists?
So maybe that is the primary reason my conversion is so low?
Still, this felt like an opportunity to make an improvement at the top of the funnel. So I started an A/B test in App Store Connect to tweak my product page based on a hunch that the video preview I had in there was pretty bad
All I changed was removing my video preview
4 days later and I have some results! +7% improvement to conversion (with a 98% confidence) simply by removing my video preview 😯
What's annoying is this seems to be "Product View vs Download" and not "Impression vs Download" and I can't find a way to see the latter conversion rate
Theoretically removing the video could perform better in search results even if it performs worse on the product page?
Jonas M. Ribe@charliemchapman According to to the docs search is included. I think they count PPO impressions differently depending on the test you run. If your treatment includes app icons basically all impressions will count, but when testing screenshots only views showing screenshots will be included.
That’s also why the analytics for the same time period are not 1:1 with the PPO numbers. (Check your unique impressions and filter by “Page Type”)
@ribe ohhh, that makes so much more sense! I did not see that.