Unity May Never Win Back the Developers It Lost in Its Fee Debacle

https://sh.itjust.works/post/5750535

Unity May Never Win Back the Developers It Lost in Its Fee Debacle - sh.itjust.works

Honestly, I don't blame them. It took Unity 10 days after announcing this awful change to backtrack to a normal revenue cut. That 10 days was filled with justified outrage from a ton of developers to the point of Re-Logic donating $100k to Godot and FNA in protest.
The harsh truth is even if they lose half of their current users they will end up making more anyway, even with the amended changes. They planned to lose a large chunk of their user base, regardless. The “seats” model is dead now that AI is changing how game development is done from the ground up.

Nah this went really bad for them. Even if they do make more, it will almost certainly be short term. Godot got so much free advertising. It firmly sat itself next to unreal as far as who should be choosing it, but it is definitely the inferior engine if you are making AAA. It's going to get cut from the high by unreal and the low from Godot, defold, and even gamemaker.

I don't get this weird apologist attitude. Let us not forget Unity just spent over $4 billion less than a year ago buying the malware ad service ironsource. They are not profitable because they make bad business decisions. This was one more. And in all likelihood we will see the sale of unity before too long. And it will probably be less than the $20 billion offer they had prior to the ironsource purchase.

honestly as shitty as the changes were and of course they were trying to make more money but they were actually attempting to help devs at least financially. For many use cases the install fee would come out as less than a 1% rev share. It was the other shit that made it worse.

if you’re interested this is the insight from a tech investor who is familiar with the situation from the inside, but remains unbiased as someone not employed by unity.

threadreaderapp.com/…/1702054746411221386.html

(ironic considering we’re talking about unity but you may need to scroll thru the shitty ads to be sure you can read the whole post).

Thread by @tkexpress11 on Thread Reader App

@tkexpress11: I worked on an early, very different iteration of the @unity pricing changes ~1 yr ago My thoughts: 1. Unity strategically had no choice but to make changes 2. Devs are upset, but it isn't...…