Why aren't advertisers (Microsoft, Facebook, Google) held responsible for allowing scammy adverts?

https://programming.dev/post/3354258

Why aren't advertisers (Microsoft, Facebook, Google) held responsible for allowing scammy adverts? - programming.dev

I know they allow scam adverts because it’s easy money, but why aren’t they held responsible for facilitating obvious scams? You open Edge, there’s 3 “Earn money quick” adverts. On Instagram, every 5 ads, one is a scam.

Don’t know, i have an ad blocker and so should you.

“I don’t have a problem with what you presented, you should do what I do and forget about it”

Call me when your apathy solves a problem to someone else

Apathy? He installed a simple solution to the problem and is telling others to do so.
Web Integrity API enters the chat
So I consider myself decently tech savvy, and I think I have my head wrapped around what WEI does, but could someone give me a decent analogy for it so I can help explain why it’s bad to other people? I feel like I have a 90% understanding so it’s keeping me from coming up with a good description or analogy.

The docs I read (and yes like you my job relies on me being vaguely tech savey) but someone else can correct me ehere I go wrong

Server sends you app data e.g.youtube.

You receive app data but have extentions that fiddle with data. Not necessarily ad blocker could be any tamper monkey script or a relatively unknown accessibility extension that makes the page palatable.

Browser runs off to authorised entity e.g. Google but they are proposing others (all others I have seen named are big corporate cunts like ms and fb)

They check what’s on your screen and if what’s on the page matches what was sent we all good. If not they can block your access.

So in other words, Google wants to be able to confirm the web page you requested is not tempered with, similar to a video game detecting any kind of mods?

Ya, I don’t see how that’ll work out for them. Even those who don’t use ad blockers, many use accessibility plugins like you said.

I mean damn. I probably have at least 5 extensions that modify the page in some way. Adding better contrast, removing buttons I don’t use and want to hide…

Game mods is a good simile ill try remember that.

Hell the gta franchise is probably a good example as Rockstar flipped their mod position at one point.