Microsoft’s Activision Blizzard deal gets preliminary approval from UK regulator
Microsoft’s Activision Blizzard deal gets preliminary approval from UK regulator
Hope it doesn’t. MS has a history of anticonsumer practices that goes all the way back to the 90s.
No matter what they say to the regulator MS will stop releasing any ABK existing IP onto Sony and Nintendo consoles.
Even though it will not directly effect me as a PC gamer it is still a bad thing for the industry as a whole.
What can they do that ActiBlizzKing cannot?
Literally anything.
There is currently a handful of devs doing the occational balance patch for SC2 otherwise the game is complelty dead from the developer side. On the MS side, AoE2 and other even older games are doing so much better.
The issue is not not players of dev, but the management that probably doesn’t think it’s profitable enough anymore. But Microsoft manages to keep AoE2 going with an even smaller playerbase than SC2.
So MS taking over an abandon francise I care about sounds pretty sweet to me.
just got a remaster
That was 6 years ago, btw.
Not that much. Yes, AoE2 usually adds new factions, that won’t happen in StarCraft II. But introducing new units or reworking existing one is possible.
Adding singleplayer mission is pretty mich the same.
Also the Co-op mode of SC2 is quite popular and there is room to add a “new faction” there.
StarCraft 3 and warcraft 4 hopefully.
Maybe a non shit diablo game.
Consolidation is concerning, but this also means there’s a good chance Booby Cocktit will be booted out.
…Booted out with a golden parachute, but a boot nonetheless.
A golden parachute so big he could trivially buy into the next company. If he wanted to retire, he would have long done it.
Worse, what if he ends up as the boss fo GamePass or Xbox?
It sounds like the issue the regulator had was something specific to cloud game streaming, and Microsoft addressed that.
The CMA had originally blocked the acquisition over cloud gaming concerns, but Microsoft recently restructured the deal to transfer cloud gaming rights for current and new Activision Blizzard games to Ubisoft.
yes that’s mechanism you see microsoft get what they want. they do a platitude that doesn’t affect them, that they generally won’t even bother to enforce. because the regulatory body can’t just say “they made us do this by talking to someone higher up that said we had to do this”
the CMA never goes back on decisions like this, their decision is final and you can only fight it by going to the courts and the courts will only rule on if it was legal for the CMA to make the decision, not on the validity of the decision.
yet microsoft gets an unheard-of do-over.
I mean yeah, that’s how acquisitions and exclusivity works. It’s not like PlayStation bought Bungie to lose money or make exclusivity deals with third parties to bring games to Xbox. That’s just how this industry works.
By manage I mean, they’re gonna handle so many companies without a good track record of being able to do it. To make the money from King they will need to be able to retain talent and steward its properties properly.
they’re gonna handle so many companies without a good track record of being able to do it. To make the money from King they will need to be able to retain talent and steward its properties properly.
No they don't. As we've already seen, MS doesn't have to do anything in regards to development. Promotion, marketing will get a boost but they can be hands off most of the technical details and still make bank. Bethesda, King and Activision are all quite profitable on their own. Now they simply can't develop for Sony and they get distributed on Game Pass day 1.
Also, exclusionary buy-outs are bad for the market and should not have been allowed. MS buying up huge game competitors and then restricting their choice on which platforms to develop for is clearly anti-competitive behavior.
You’re right, they’ve been hands off and basically done bare minimum for marketing and promotion. And it hasn’t been working well for them at all, exhibit A: Halo Infinite, exhibit B: Redfall. Clearly they can’t sustain this anymore.
Starfield has been probably the first example where they actually got invested in the production, delayed a game by a year, got their entire QA team test it. Layoffs from top to bottom at 343 is probably another example of them intervening.
Regarding exclusionary buyouts, I don’t know if you aren’t aware of it. But it has been a thing in this industry for decades. This is how Sony got where it is today, by being highly competitive by making exclusionary deals and buying studios with whom they had exclusionary deals with for years. Sony entered this industry out of nowhere and bought their way into success, and everyone agrees that only made the market more competitive. Xbox had no games and was not bringing competition in market, and now that it has more games, it’s anti competitive?
The difference with MSFT is that they bring their games to PC (an open platform) via Steam, and to Xbox, along with a price accessible service of GamePass, so it doesn’t force a gamer into first buying a $400 console and then a $70 game to play on it.
We can agree to disagree, my original point is primarily around lack of confidence in MSFT’s ability to manage these studios and do justice to their legacy. Sure making workspaces less toxic and inclusive for everyone is a massive win, but will employees stick around under a new management that seems pretty incompetent to eff up their own flagship series (Halo).
Counter-counterpoint: When Activision bought and consolidated Blizzard an Blizzard North, they made it worse and people still slave away for them, and enough people buy their objectively inferior products to keep them going on life support to be sold again.
They became a poster child of what’s wrong with the industry (Diablo Immortal) and nobody learned anything. Baulder’s Gate 3 did more to further a healthy ecosystem than any merger has.
The gaming industry has a low barrier of entry?
$69 Billion.