If you change the ?utm_source param of a social link to a swear word, will it show up in some marketing person's slide deck when they present their monthly update to their bosses?

I don't know.

But I might have a new hobby.

@JacksonBates There's a plugin that does exactly this. I giggle a bit each time I see utm_something=FuckOff in my address bar: https://addons.mozilla.org/pl/firefox/addon/whatcampaign/
Written by @c0debabe
WhatCampaign β€” pobierz to rozszerzenie do 🦊 Firefoksa (pl)

Pobierz dodatek β€žWhatCampaign” do Firefoksa. This privacy add-on protects your identity by changing tracking parameters, published as part of Projekt ONI.

@pfm @JacksonBates @c0debabe oh, I am so getting this πŸ˜†
@pfm @JacksonBates @c0debabe cc: @_nadine πŸ‘€β†‘β†‘ β˜οΈβ†’πŸ‘
@pfm @JacksonBates @c0debabe Awesome concept, sadly not available on mobile

@JacksonBates

Cool idea 😈 😈 😈

@JacksonBates

I can think of a few things to put there that might spark their curiosity....

which shall remain unspoken...

@JacksonBates I love writing all kinds of gobbledeegook into those tracking values. Someone's campaigns are going to look very, very strange. #HailEris
@JacksonBates @SnoopJ
keep in mind that this makes you even easier to track ("ah, the 'dickballs' guy again")
@JacksonBates Or perhaps you could check whether their analytics software is safe against SQL injection attacks?
@JacksonBates @cyplo
I do this every so often hoping for exactly that xD
@JacksonBates please tell me you work on an automatic modifier for that...
@JacksonBates can anyone create a firefox-addon to automate this? ​​​​
@JacksonBates and you can post and share that link to amplify the effect.
@JacksonBates This calls for a browser extension
@JacksonBates sadly they aren't working post ga4 :(
@JacksonBates I might have been doing that when I get extra annoyed at the inordinate amount of dinglequeries, yes.
@JacksonBates I use a bookmarklet to remove utm junk. Changing though, might just be more fun!
@JacksonBates putting extract of the communist manifesto would be more subversive.
@JacksonBates Malicious excel macro/formula? We all know that execs are going to demand the report in excel.
@JacksonBates there is a whole industry stuffing spam links into analytics loggers.