I learned about the concept of "Non-coercive marketing" today, and I think it's very positive to see that there are thinkers and practitioners of that field that offer refreshing alternatives to the status quo.
"We should market to others the way we'd want to be marketed to ourselves."
Give it a read, the article is well-structured, so you can get the info you need fast, but can come back to it for more if you wish.
https://ungated.media/article/non-coercive-marketing-primer/
The definition, by the author:
Non-coercive marketing places full authority and trust in people. It creates the conditions under which they can make empowered decisions for themselves, and do so in their own time. It doesn't seek to persuade, manipulate, or pester people into a decision that's already been made for them. It merely opens new doors, tells the truth about what's behind those doors, then surrenders the outcome, trusting that the right people will step through when they're ready...
BTW I read this in the wonderful French-speaking #newsletter "Futur(s)" that I definitely recommend.
Here is the current number, where I learned about non-coercive marketing.
https://open.substack.com/pub/lamutante/p/futurs-objet-a-vie
Dialekti
