@ZachWeinersmith Wait a minute. Isn't all that your publisher's job!? Advertising? Reaching people who might enjoy your work in order to sell it to make a profit (for them) or to make a living (for you)??
BTW thanks a lot for https://www.smbc-comics.com/comic/rss ;-)
Hahahaha. If only publishing actually worked that way for more than 1% of authors.
"the bankable stuff is partially done to allow more risky bets"
That's always been only half the story, but also publishing used to work a lot more like that than it does now. Year by year, decade by decade, the publisher rights land grab has expanded and the basic level of support afforded the average author has eroded.
The Big Five don't make many "risky bets" now (when you have a million bucks, buying a couple hundred $1 lottery tickets is no real risk).