I think the Surface Pro is iconic; virtually everywhere you see somebody online using a not-iPad tablet in a professional setting, it's a Surface. From newsrooms to workshops. You'd probably be hard pressed to name another contemporary, quality tablet brand off the top of your head beyond Surface and Galaxy Tab

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@stroughtonsmith I also think that Microsoft isn't getting enough credits for the Surface as a product line. It's not perfect (it's running Windows) for the many form factors are signs that Microsoft dare to try to be different than the other tablets maker… Apple.
@stroughtonsmith Numbers derived from revenue don't support that. Surface division earns $5.5 billion in a good year. Besides the tablets, Surface Laptop accounts for a lot of that too. Surface Pro and Surface Go combined sell 3 to 4 million, tops. Compare that to around 60 million iPads.