The EU has finally won this one!

https://feddit.de/post/3377357

The EU has finally won this one! - Feddit

Lightning is/was actually pretty great. Also remember that it was introduced before USB-C even existed.
I think the problem is that between lightning cables and USB-C, one is made by an asshole company who wants you to use it for your phone and literally nothing else, and one is useful for your phone and literally everything else.
lightning suffered the same fate as FireWire before it: excellent protocol that would have benefited the users with mass adoption, hampered by Apple and their co-developers (in lightning’s case, Intel) charging too steep of licensing fees, rendering them niche