Study: Streamers Now Wasting Record Amounts of Time Finding Something to Watch
Study: Streamers Now Wasting Record Amounts of Time Finding Something to Watch
I joke that I pay 15 dollars a month to watch thumb nails of movie box art scroll by from right to left. I’ve thought a lot about this, why was it easier to find a movie to watch when you drove to a video rental store? I think it’s because there was a shift in how descriptions of movies were being done from Tape/DVD era to streaming. You’d get a few paragraphs and a few pictures on the back of a DVD or Tape, but on streaming you get one MAY BE two sentences. Plenty of times I passed by a movie on netflix called “The Devil’s Rock” the box art look like cinemax T’n’A garbage, and the description made it sound very run of the mill shitty horror relying on tits and shitty monster effects. I ended up watching the movie and I was really impressed on how well it was done and how god damn poor the description was.
I also think the move toward algorithms deciding every single fucking aspect of what we see across all platforms has had a huge part in this trend. When combined with the shitty non-helpful descriptions, the algorithm just randomly picks a fraction of whats available to show you in weird, always different categories. When you’d go to a video store, they had back stock, which was organized by genre. So you could walk in and just be in the mood for a horror movie, or a sci-fi movie and browse based on that interest. It’s a lot harder to browse based on genres on most streaming apps, Netflix used to let you look at a full list of genres but most streaming services have moved away from that.
So in summary, shitty descriptions for movies, ever shifting categories where you have little control in what you get presented. This makes the total available list of movies feel amorphous. No way to, or not easy to find genres to help narrow down based on a general mood. It’s ironic, we have more access to just about any movie you want, but it’s harder to actually settle on anything in particular. Also, the move toward streaming has meant that if a movie isn’t carried by any major platforms, it for all intense and purposes, doesn’t exist. For many years, it was very difficult to find Dogma any where to stream, as an example.
I could make suggestions on how to fix this, but I don’t know, maybe they’d help, maybe they wouldn’t. It doesn’t matter because all tech companies are in fucking love with their algorithms to steer users.
Don’t really agree. The video rental store forced you to make a decision because you spent time to go there and the social pressure of actually chosing something instead of awkwardly shuffling away huffing something about forgetting to buy milk. For streaming there is no such pressure or urgency. You’d have something to watch every time if the app forced you to make a decision via say a time limit before it refuses to open and/or some rewards for consistently making fast decisions on what to watch.
I do think the descriptions are very poor, but movie box art and synopsis have always been pretty shit, it’s just more shit now.
Regarding your algorithm rant it obviously doesn’t fit you but on the whole it helps guide people towards choices they’d enjoy. People tend to lock up when overwhelmed with choices so they try to narrow it down. You on the other hand would prefer to slowly peruse a giant genre based category, but that isn’t the norm. However I do agree that they should provide the option, because we’re all different and it’s good to cater to all types.
I can appreciate how algorithms might be helpful with seeing what you like and helping you find other stuff similar for you to enjoy. I think the issue comes when you end up getting pigeon holed and only see certain things, despite maybe wanting to see something completely different. I noticed this when I saw what my Dad’s Netflix looks like compared to mine. He had all sorts of movie suggestions I’ve never seen before due to his different watching patterns.
We’re both in agreeance that they could do a better job with movie descriptions though.