A question as we head into fall: why do you think Americans like Halloween so much? 🎃

Looking for perspectives from people in the US, and from people outside the US

I have my theories but I'm curious to know what others think!

#Halloween

@lauraehall as a kid: fun costumes, opportunity to be something else for a day (role play), free candy
@lauraehall as an adult: make costumes for my kid, interact with neighbors in a wholesome way, decorate house, cozy vibes (I was never into the scary aspect)
@lauraehall ps. My game Costume Quest is my love letter to Halloween