200,000 users abandon Netflix after crackdown backfires

https://lemmy.world/post/4077583

200,000 users abandon Netflix after crackdown backfires - Lemmy.world

200,000 users abandon Netflix after crackdown backfires::Aussies have spoken, and the results are not looking good for Netflix. A new report reveals why users are turning to streaming competitors.

This article is specifically about Australia. Globally, Netflix added 5.9 million subscribers after their password-sharing crackdown.

I hate to say it, but the crackdown worked exactly as intended.

www.bbc.com/news/business-66240390

Netflix password crackdown fuels jump in subscribers

The boss of the streaming giant also calls for an end to the strikes disrupting Hollywood.

BBC News
iirc, they launched in new countries at the same time, skewing the result quite a bit. Probably intentional to say “see? it worked”

Not to mention that they did start with the narrative that they start enforcing this on a certain date, but it took me 2 months over that to receive the warning/being locked out. I remember seeing people from Canada (one of the countries in the first wave) that still had not been forced off 4 months into the date they had set.

They appear to be taking it slow (not booting off everyone at the same time) to build this narrative that it’s working fantastically so to not get a massive drop off in users (stock price drop) and waiting out for their competition to also move forward with this change. All of this while also adding more markets, dropping the prices in others and removing the cheaper plans.

As far as I’m aware, our account for the notification once, my wife exited it without doing anything, and everyone is still able to access it to this day.
I vaguely remember seeing somewhere that Netflix will automatically charge you more if you keep using it in that way. But I could be misremembering. Double check your recent bills.
Nah, it’s been sitting at $21.09 for quite a long time now, and I’ve got a spending limit on that card to kill any attempts over $22 within a month.