200,000 users abandon Netflix after crackdown backfires
200,000 users abandon Netflix after crackdown backfires
This article is specifically about Australia. Globally, Netflix added 5.9 million subscribers after their password-sharing crackdown.
I hate to say it, but the crackdown worked exactly as intended.
Not to mention that they did start with the narrative that they start enforcing this on a certain date, but it took me 2 months over that to receive the warning/being locked out. I remember seeing people from Canada (one of the countries in the first wave) that still had not been forced off 4 months into the date they had set.
They appear to be taking it slow (not booting off everyone at the same time) to build this narrative that it’s working fantastically so to not get a massive drop off in users (stock price drop) and waiting out for their competition to also move forward with this change. All of this while also adding more markets, dropping the prices in others and removing the cheaper plans.