It was always going to work, it’s kind of weird everyone expected it to backfire. There was never going to be a mass boycott because normal people don’t see “you have to pay for it to use it” as particularly unreasonable.

Say I shared my account with 4 other people. Even if all 4 decide not to sign up, Netflix don’t lose anything and they save 80% of their server costs. They only lose money if I quit as well, and why would I when I’m getting the same service for the same price.