For me, it’s not even about the personal data. I never fill them out because there’s no upside for the worker who is the victim of the review.

The scoring is often presented as that dodgy Net Promoter Score concept, where anything but 10/10 perfect service is considered an excuse to claw back rewards and incentives, so there;s no actual room for constructive feedback. If there’s detailed inquiries, it’s usually about stuff I don’t care about. “Did the clerks greet me by misreading the name on my debit card? Was I sufficiently harassed to sign up for our store brand credit card that makes Suzy Orman break out in night sweats?” There’s no box for “I don’t care and was emitting an actual field of Emperor’s Haki to dissuade them from doing these things to me.” They’ll never ask “was the rat feces on the Twinkies successfully concealed until after you got them home?”

Back in the real world, I want to be able to say that a 7/10 experience is a 7/10 experience. My needs were met, but my socks remained firmly on the entire time. There’s nothing wrong with that; the vast majority of retail experiences neither require nor allow for going above and beyond. But when it’s broken down as a score and, if you’re lucky, a free-form text field nobody actually reads, there’s no actual way to consider that level of nuance, Then, when you do have the clerk who throws himself in front of a streetcar to protect your reusable bag, there’s no way to indicate that he did so.