This ad poster for the iMac is utterly perfect. Perfect photo, perfect slogan (the period at the end is key — “Yum” without the period wouldn’t quite play the same way), perfect relative scale and placement of the elements. Even the kerning is perfect — Apple Garamond never looked better or more timeless.
@gruber Yum is such a weird word to use in this context. It almost feels different only to be different and nothing else.
@tnypxl @gruber they’re the *candy* coloured iMacs.
@daycoder @gruber Ah. That makes sense. These were at a time where my family was too poor to own or uninterested in computers.
@tnypxl @daycoder @gruber those handles were important for being able to have something to grip to launch it into the e-cycle bin