John GruberAug 27, 2023
This ad poster for the iMac is utterly perfect. Perfect photo, perfect slogan (the period at the end is key — “Yum” without the period wouldn’t quite play the same way), perfect relative scale and placement of the elements. Even the kerning is perfect — Apple Garamond never looked better or more timeless.
Show threadRick
@gruber I’ve been having a discussion with some friends recently about how 80s ads had soooo much text, and ads today do not. Now ads tell you nothing about the product. But this ad, while still in the vein of 80s print ads, bridges the gap. Amazing how just putting “Apple” is worth a thousand words.
Aug 27, 2023 at 12:23amWeb