Let’s say it loud and clear:

There’s nothing wrong with promoting your small business, your art, books, your services on mastodon or any other social media.

Self promotion is not an ad!

It’s being part of a community.

People have to do it. Other people might need and want the good stuff their community members might offer.

Mutual support and buying from your community members is good, wholesome and necessary.

Boost if you agree, so creators feel welcomed to self promote here
#mastoart

@ThistleArts Why not agree to a hashtag, every advertisement/self-promotion should be decorated with? So then people who want an ad-free timeline can filter these posts out and everyone else can enjoy some hopefully interesting art, books, products, services.
@masteremit is me talking about the characters I’m designing for a comic book that can be backed by my followers an ad? I mean, I’m not Steiner hashtags but then comes a question of, what is and what isn’t an ad. Me posting a post where I’m talking about what I do to make book covers work good and sell well for my clients, is an ad? Should or not?
@ThistleArts The described scenario is for me no ad. Absolutely not. Would be the same if I present a fancy solution for a IT related problem. Of course I earn money with IT and at the same time this could be seen indirectly as ad for myself.
So nothing is black and white.
@ThistleArts But "Hey I finally published my book and you can get it here: www.url.something would be advertisement." A post with: "Hey I finally published my book. So exciting" would not be advertisement. But that's just my point of view.

@masteremit I think advertisement is when you pay someone to advertise your work whether it's a firm, a website, a blogger.

While promoting your own stuff in your own blog, OR genuinely recommending some stuff that you enjoy in your own blog when you're not paid to do that, is either self promotion OR word of mouth.

And those are very different things

If someone pays me so I advertise their book on my blog it's an add

If I post links to buying my book on my own blog is self promotion

@masteremit

If a person makes proft from advertising stuff they didn't make
they are selling add space to someone.

If a person is telling about stuff THEY DO and give their audience the opportunity to support them and get those cool things - it's inherently different.