Reminds me of J Scott’s “Sororities and the husband game” from 1965. ( for you scholars that’s https://doi.org/10.1007/BF02806110 )
Biggest changes are the move to being more public and using TikTok.

https://www.nytimes.com/2023/08/22/opinion/bama-rush-tiktok-race.html?smid=nytcore-ios-share&referringSource=articleShare

@nytimes by ⁦‪⁦‪@tressiemcphd