This is the best summary I could come up with:

Producing new content for subscribers requires additional hours of labor, including the arduous task of manually uploading premium episodes to all podcast platforms.

A number of other platforms, including Blubrry, Libsyn, Triton Digital’s Omny Studio, and RSS.com, already support delegated delivery on Apple Podcasts subscriptions.

The company is partnering with the Danish music analytics platform Linkfire — which generates special “smart links” that let marketers view insights on those who click on them — to help creators promote merch drops, sell tickets, or engage fans.

“Our solution is designed just for podcasters with tons of options to help them promote their shows, most recent episodes, and everything that goes along with their growing brand,” said Jeppe Faurfelt, Linkfire co-founder and chief commercial officer, during the briefing.

When a user clicks on a smart link, they’ll be directed to the show’s landing page, where they can listen to episodes or access additional content like newsletters, merch, live events, and social channels.

Dan Misener, the co-founder of podcast agency Bumper, told The Verge that the current model of checking download figures offers creators a superficial view of listener habits.

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