If you don’t want advertisements in your physical mailbox in Sweden, all you have to do is put a sticker or sign on it saying “No ads, please”. People carrying mail are obliged to respect that. As simple as that.

And you know, that’s how it should work on the internet too.

@anderseknert I'd love to see the tables turned (both with physical mail and the Internet) where you'd have to opt-in for ads rather than opt-out.

It's good that we at least have the mailbox sticker and ad blocker options but it shouldn't be an "advertisers can do anything unless told not to" world.