"Sponsored recommendations": I pay for Spotify Premium, and yet somehow I'm still the product?

https://lemmy.one/post/2394695

"Sponsored recommendations": I pay for Spotify Premium, and yet somehow I'm still the product? - Lemmy.one

I opened Spotify this morning to be greeted by a modal popup with a “sponsored recommendation”. Why am I seeing ads if I’m already paying for the premium plan!? 😑

Soon it will be pay for Spotify on the same tier but also hear ad’s.

Step 1 - Introduce a new paid tier that's cheaper, has all the premium features, but still has ads

Step 2 - wait a few months

Step 3 - increase all prices so that new "cheaper" tier is the same price as the current premium tier

This sounds like the Netflix model.