The English language is a wonderful thing, and we know some rules without knowing we know them.

‘Have you ever heard that patter-pitter of tiny feet? Or the dong-ding of a bell? Or hop-hip music? That’s because, when you repeat a word with a different vowel, the order is always I A O. Bish bash bosh. So politicians may flip-flop, but they can never flop-flip. It’s tit-for-tat, never tat-for-tit. This is called ablaut reduplication, and if you do things any other way, they sound very, very odd indeed.’ From ‘The Elements of Eloquence’ by Mark Forsyth.

#English #language

@MichaelPryor

In Australia in the late 80s(?), the national Cancer Council ran a series of ads to raise awareness of skin cancer, and methods of prevention. Its catchphrase was "Slip, slop, slap"*, and it was a very successful campaign - to the point where (some) people still say it now.

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*"🎶 Slip on a shirt, slop on sunscreen, and slap on a hat🎶 "

@MichaelPryor However, "Slip, slop, slap" defies the I-A-O convention...