"Zoom orders workers back to the office" is funny, but there's nothing unique about Zoom doing it.

All these companies show that they don't understand how effective work is actually done, and how to organize around that. Instead, they're relying on the implicit benefits of the past where work _happened_ to be done in person (but they don't know how).

As I coach software teams (and do so remotely), it's pretty clear that the root problem is that folks never knew how to work together in the first place.

And I do mean "work together," not folks siloed in their little caves where you have no idea what they're up to.

Working together is a skill, it doesn't come for free. It can be learned. It can be taught.

@qcoding It takes strong leaders to hire the right folks and help guide them on how to work together.

This is not something that can be taught once and call it a day. This is ongoing leadership, encouraging collaboration, calls, messaging etc.

I’ve had the pleasure of leading remote teams, and haven’t seen productivity dip even once.