Warning: this sociology paper by Mike Michael is a rabbit hole, leading to other rabbit holes - fascinating, occasionally hilarious & sometimes downright bizarre...

It's about what the author calls "lay metrology".

That's describing measurements in terms that are presumed to give lay people a sense of the proportion - like saying something's "twice the size of Wales"....

1/5

https://journals.sagepub.com/doi/full/10.1177/09636625231186782

@hildabast Aaron Reich, the science writer at the Jerusalem Post, is a master of this. If there's an asteroid about to pass the Earth, he will find some truly bizarre point of size comparison, e.g. "182 beavers", "100 Barbie dolls", "45 aardvarks". "3500 Bg Macs", to name only his most recents ones.

@inanimatecarbongod @hildabast there are another set of standards for this - the EL Reg units.
However for celestial bodies the largest volume unit the 'Olympic swimming pool' is still a bit small so I expect we would need to invoke k, m, g and t multipliers as well.
They also have walnuts, grapefruit, chicken's eggs and footballs.
The weight measures are a bit more exotic: badgers, great white sharks, skateboarding rhinos, Australian trams and LINQ hotel recycling.

https://www.theregister.com/Design/page/reg-standards-converter.html

The Reg online standards converter

@marjolica @inanimatecarbongod @hildabast Speaking as a sauropod palaeontologist, I genuinely find it absolutely routine to express masses in elephants.