ASUS is apparently killing the ability to root present and future Zenfones

https://lemm.ee/post/3429727

ASUS is apparently killing the ability to root present and future Zenfones - lemm.ee

TL;DR - ASUS has apparently withdrawn the ability to unlock the bootloader on its phones. - As per the company’s technical support team, Zenfone 10 and Zenfone 9 users

And there I was seriously considering getting one. Greed is ruining good things again.
I don’t understand how this move is even supposed to make them more money.
My guess is they’re going to slow down the device on new android and block rooting so you can’t install your own OS, also, probably doing a lot of spying on the users.