CBC, media groups ask Competition Bureau to investigate Meta's move to block news in Canada
CBC, media groups ask Competition Bureau to investigate Meta's move to block news in Canada
Yeah, I am not Canadian so I’m sure there’s some information/nuance I don’t understand here, but from what I can tell from looking at a few articles from different sources:
Canadian government passes a law that would require Facebook to pay and/or share ad revenue for every link out (posted by the media outlet, not by Facebook) to an external news website
Facebook says they don’t want to do that, and will stop showing news links to comply with the law
Canadian government says “no not like that” and now wants to force them to allow links to news outlets, which de facto forces them to pay/share revenue with those media outlets
Like I said, I’m assuming there may be something I’m missing here, so please any kind Canadians who can help fill in the blanks would be appreciated
You’ve got the just of it. Their argument is that meta benefits as the post w/ the the link and preview is content they use in their feed to keep users engaged. Presumably in said feed they’d also be ads.
This would also apply to any user posting a link to an article, not just the news agencies.
(Not arguing with you, just with the concept of the bill)
Doesn’t the news outlet benefit from the traffic and clicks generated from that user engagement?
What’s the government’s rationale for social media platforms to subsidize media outlets monetarily in addition to driving people to their content?
I do believe some Canadian industries should be subsidized by private interests because they’re just selling our own resources back to us, and they should pay for the privilege (while still receiving some profits). Telecom, utilities, energy, farms over certain capacities etc.
News Probaby shouldn’t be one. I’m more than happy with government funded news so long as its independent of government and held to a higher standard than “entertainment” like we have with our neighbours to the south. This forces private news to compete with a competent news source, and it’s not like the business model for news has really changed by much, selling ad space next to information, or offering subscriptions is as old as information sharing.
I would hope it’s on the basis of the news sites not actually receiving any user engagement due to users summarizing the article and therefore allowing people to “read” it without reading it.
The other option is they want news companies to have their cake and eat it too. Apparently, that worked out for Australia though—albeit in an asinine and behind-closed-doors sort of way.
Yet, all the major news sites I checked explicitly provided Open Graph content.
In case you don’t know, Open Graph was created by Facebook to give publishers control over what information is displayed on Facebook when linking to a resource.
It’s not the government that wants to force them, it’s the media outlets that lobbied for this law in the first place that are trying to claw back a win after they called a bluff and lost.
Yes, the government is also upset about the outcome despite being warned about it beforehand, but they know that Facebook hasn’t broken any laws.
I don't like the idea of link taxes myself.
But even setting aside the question of whether link taxes are a good idea, I don't understand why they're making a -- what to me sounds dubious -- antitrust argument. It seems like a simply bizarre angle.
If the Canadian government wants news aggregators to pay a percentage of income to news companies, I would assume that they can just tax news aggregators -- not per link to Canadian news source, but for operating in a market at all -- take the money and then subsidize Canadian news sources. It may or may not be a good idea economically, but it seems like it'd be on considerably firmer footing than trying to use antitrust law to bludgeon news aggregators into taking actions that would trigger a link tax by aggregating Canadian news sources.
“Meta’s practices are clearly designed to discipline Canadian news companies, prevent them from participating in and accessing the advertising market, and significantly reduce their visibility to Canadians on social media channels,” the CBC said in a joint statement with the Canadian Association of Broadcasters and News Media Canada, a trade organization that represents newspapers.
Isn’t the argument for C-18 that the advertising market isn’t doing the news organizations much good anyway?
And as far as their visibility on social media channels, the news organization created this problem for themselves in the first place by encouraging people to share their work on social media; if they’d focused on making sure people know where to find them instead of posting all their work maybe their sites would be getting more traffic. They tried a business strategy, it didn’t work out, and now instead of coming up with a better strategy they’re trying to force Meta and Google to give them money and make the bad strategy work.
Canadian news companies: Lobbies government to mandate royalties for news being shared on social media platforms.
Social media platforms: Stops sharing the news created by Canadian news companies.
Canadian news companies:
I think it’s worth noting that news organizations are struggling not because less people are reading news but rather because advertising is so cheap now. When newspapers were the only advertising source they could charge high prices. Then TV came out which hurt them, but this was balanced by TV spending some money on journalism. Now with the internet the prices newspapers can charge for advertising is sooo much less than they could previously.
Anyway, I think it’s worth noting this because there’s this narrative that news organizations helped build up social media (and maybe deserve a cut). I mean really, how many people decided to make an Instagram account or Facebook account because CBC happened to have a page they could follow? Of the people I know who use Facebook or Instagram, none use it for news. This also means that utilizing social media to drive traffic may still be a good strategy - if the government hadn’t effectively blocked that.
Isn’t the argument for C-18 that the advertising market isn’t doing the news organizations much good anyway?
The officially stated reason for Bill C-18 is to give news organizations in Canada balanced negotiating power with entities like Facebook.
Which, I guess, was successful. Facebook was pushed away from the bargaining table as it no longer held dominance over it.
But now the news companies are saying that’s not good enough. They want more power than Facebook has.
This action/article is for PR purposes, nothing more.
CBC’s lawyers already know that Meta’s approach to compliance with Bill C-18 does not violate the Competition Act. They also know that the Competition Bureau does not have the power to compel this change in business practice, largely because the same owners of Canada’s media conglomerates (and other small-pond corporations like Weston, etc.) have lobbied governments for decades to render it powerless.
Here is the Competition Bureau’s actual powers. All they can do is request compliance from Meta for the purpose of gathering information, which they turn over to the Public Prosecution Service of Canada for consideration. However, Meta has removed links to Canadian news sites from its private platforms in order to comply with the impending legislation. There’s no case for prosecution here, in other words.
Furthermore, not only do Canadians distrust our news media, but we’re also increasingly not reading news on social media. The only beneficiaries of Bill C-18 are legacy media companies accustomed to the Canadian government bailing them out. Remember the $600m taxpayer-funded bailout in 2019, which media companies like CBC, Postmedia, etc. have already squandered? Remember when the Competition Bureau allowed American hedge funds to purchase Postmedia, load it with debt, and then gut its newsroom and fire journalists to continue delivering quarterly returns? If the Competition Bureau does not regard these practices and similar examples across the country’s media landscape as harmful to Canadian media, then nothing is sacred.
CBC, Postmedia, etc. only have themselves to blame for this mess.
The Competition Bureau and Public Prosecution Service of Canada have entered into this Memorandum of Understanding to ensure effective enforcement of the Competition Act, the Consumer Packaging and Labelling Act (except as it relates to food), the Textile Labelling Act, and the Precious Metals Marking Act and the regulations thereunder.
This is really pretty sad coming from the CBC, and highlights how badly they've lost the plot on social media.
The CBC's always been a relatively early adopter of digital technologies, including social media, as they chase their mandate to offer as easy access as possible to Canadians. But somewhere in there, they went from being on social media to -- like seemingly all of mainstream journalism today -- becoming reliant on social media. They baked Facebook and Twitter into their actual operating strategies. Now, they've found themselves feeling mistreated by the tools they internalized, and seemingly unwilling to just let. The fuck. Go.
Facebook doesn't need news media, but the news media doesn't need Facebook, either. None of this would be happening right now if Facebook and Twitter were major generators of ad revenue for the media companies. Maybe they were, at one point in time, and they've since felt the pinch of enshitification, but that means the paradigm has shifted, and it's time for them to get up off of their fucking knees and do something else.
Mastodon/Firefish/Akkoma are right there. RSS still exists. Some of these outlets are owned by absolutely massive media conglomorates that are, among other things, ISPs serving millions. They have the resources to change the way Canadians actually use the internet. They don't need Facebook and Twitter.
They're just addicted to them.
Did... Did I say it wasn't?
What I said -- implicitly -- was that media companies should participate in that effort by blacklisting companies like Meta.
And it’s up to the individual media company to make that decision.
Meta making that decision for them is potentially anticompetitive. We’ll have to wait and see I guess
RSS still exists.
I’d love to live in a world where you’re right, but can you point out any evidence that ditching social media and favouring RSS would work out well for the CBC? Like any similar media company (in scope or size) that had a successful experiment?
They don’t need Facebook and Twitter. […] They’re just addicted to them.
What is the difference? What does addiction really mean in this context?
I really don’t understand the people who rush to defend Meta/Facebook on bill C-18.
Because it is what is most likely to provoke a reaction? Like all internet comments, the words aren’t grounded in anything. They are crafted such that they attempt to get something back in return (a reply, a vote, etc.) If you want to learn what people really think, you need to find a way into their private journal (without them knowing, else you will influence the activity). As soon as other people become involved, the motivations change.
(on an open source social media platform of all places!)
Well, if Lemmy ever becomes popular, it too will become subject to the same law. Open source especially doesn’t like such encumberments. This surprises you, why?
Bill C-18 clearly includes Lemmy in theory, only excluding it by virtue of it not being considered dominant. That could change some day should it ever become popular.
Human behaviour is always perfectly transactional, and observably so, as much as the humans don’t want to admit to it.
but the misguided rhetoric you are advocating is commonly used to justify violent, psychopathic, and misogynistic behaviour.
I am afraid that doesn’t stand up to reason.
I accept that the mentally unwell can twist anything into justifying whatever anti-social act they please, but that is well beyond any relevance that exists with respect to the conversation here.
At second glance, I guess what you are trying to say is that you are the one who is about to irrationally burst out in a fit of rage because you cannot appropriately process a set of words? I’ll be happy to point the police in your direction if that is your concern. They can help protect whomever it is your think you are going to hurt.
You need to stop thinking of human social relationships as transactional.
I don’t. Even if it is not true, thinking it is true affects nothing.
They are not.
Of course, they are. It is well understood that the brain operates on a reward system.
You could really hurt someone if this is genuinely what you believe.
Well, no, technically it would be you who ends up hurting someone if the above is true.
This seems relevant: My Distaste For Your Solution Does Not Mean Disregard For The Problem
Anyway, I don’t think this law would reduce Meta’s power if the company cooperated, because if Meta only falls under the law if it has power then news organizations have an incentive to make sure it keeps enough power to keep the law applicable and keeps getting them paid.