The BBC's experiment with Mastodon is pathbreaking in English-language news -- a major organization setting up its own instance. They've really thought this through. Key language:

"We're using social.bbc as the domain, so you can be sure these accounts are genuinely from the BBC. And by linking to and from the BBC’s website, we have verified our identity on Mastodon."

https://www.bbc.co.uk/rd/blog/2023-07-mastodon-distributed-decentralised-fediverse-activitypub

Welcome to:
@BBCRD
@BBC5Live @BBCRadio4
@BBCTaster
@Connected_Studio
@BBC_News_Labs

The BBC on Mastodon: experimenting with distributed and decentralised social media

Trialling ActivityPub and the federated model for social media and it's possibilities for the BBC.

BBC R&D

@dangillmor @BBCRD @BBC5Live @BBCRadio4 @BBCTaster @Connected_Studio @BBC_News_Labs It's not as ground breaking as you think. The Financial Times alphaville set up and ran their own instance last year. They shut it down in January 2023 with some valid concerns.

https://www.ft.com/content/8d995a24-d77c-4208-a3a6-603d8788ebcd

Client Challenge

@4mc @dangillmor Well, that was certainly a useful article.
Financial Times Sets Up Mastodon Server, Realizes Laws Exist (Which It Was Already Subject To), Pulls Down Mastodon Server

Here’s a weird one. With the rapid pickup of Mastodon and other ActivityPub-powered federated social media, there has been some movement among those in the media to make better use of the pla…

Techdirt

@hollowleviathan Thanks for posting that, a remarkable summary by @mmasnick on this bizarrely incompetent episode from the normally-sensible #FT. Hoping the #BBC can find better paths!

https://www.techdirt.com/2023/02/01/financial-times-sets-up-mastodon-server-realizes-laws-exist-which-it-was-already-subject-to-pulls-down-mastodon-server/

Financial Times Sets Up Mastodon Server, Realizes Laws Exist (Which It Was Already Subject To), Pulls Down Mastodon Server

Here’s a weird one. With the rapid pickup of Mastodon and other ActivityPub-powered federated social media, there has been some movement among those in the media to make better use of the pla…

Techdirt