In sharing this, I also want to acknowledge Jess Eklund. I led the research I had the opportunity to discuss here, but she was an incredible collaborator in so much of it. I had an affectionate joke queued up about how, after completing this work, my co-conspirator went into marketing, but the panel went by quickly. My one regret is not making my acknowledgement and appreciation of her work the top priority in my comments. I did not do this alone and was incredibly lucky to work with Jess.