POCO is rebranding the Redmi 12 5G days after it went official

https://lemdro.id/post/342565

POCO is rebranding the Redmi 12 5G days after it went official - Lemdro.id

The mess with branding, models is one of the reasons turning me away from Xiaomi.
That should mean better software dev (ROMs etc) though? One device to build for, despite the different names.

No really. They are still a bit different - ehikelabling, launcher etc.

What would be much better is: do not bring same or mostly the same device to market as multiple models of multiple brands. One hardware - one name.

What’s ehikelabeling
“white-labeling”. Software uses different naming and branding.