Mastodawn

L4sBot Aug 3, 2023

HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers

HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers - Lemmy.world

HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers::Warner Bros. Discovery lost 1.8 million subscribers in the second quarter of 2023 following HBO Max’s rebrand to Max. The company now has 95.8 million subscribers across all of its services.

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UnderpantsWeevil Aug 3, 2023

In all seriousness, why the hell would a company already branded the “Home Box Office” run away from the moniker in the era of Neflix-and-Chill. You have some of the most intuitive psychic real estate shy of Twitter, a company whose name will never be changed because the brand recognition is so high. Who could have possibly gotten you to believe changing it to something as vague and ill-suited as Max was a good idea?

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Duplodicus

At the same time they made the name change they also eliminated a bunch of content and highlight a lot more of the reality stuff that might not have the same draw.