[EFF] Facebook Apparently Will Ask for Consent Before Showing Behavioral Ads to Some Users - monyet.cc

Summary: * EFF has long argued that companies should not be allowed to collect and process private behavioral data without opt-in consent from users. * Meta, one of the largest collectors of behavioral data in the world, has announced that it will change the legal basis for its behavioral advertising in the EU, EEA, and Switzerland from “legitimate interests” to “consent.” * Meta has a history of trying to circumvent privacy laws, and it is not clear how the company will implement this change. * The GDPR requires companies to obtain opt-in consent to collect, retain, disclose, or use a person’s data. Other details * Meta’s announcement came after recent court interpretations of the GDPR, as well as the incoming Digital Markets Act (DMA). * The DMA is a new law that will regulate large online platforms. It includes provisions that will make it more difficult for companies like Meta to collect and use personal data without user consent.