I think I just noticed something for the first time in #stagate sg1 season 9.
The Ori motto or "amen" chant is "Hallowed are the Ori" which, yeah, obviously the way they work that makes sense.
But the word hallowed can both mean revered, and "something that is *made* holy".
As in, how the belief of mortals increases the power of the ascended beings.
Intentional wordplay I think?