My excitement is tempered by two things, the ultra cost being a subscription (I get the “why” I just hate more subscriptions) and also the pretty crappy targeted adverts “consent” whereby you have to scroll through page after page of third party vendors to turn off the “legitimate” interest which is, let’s be honest their way around consent by just ignoring what you want. That’s put me right off in all honesty sorry.

Same, I’m ok with a subscription but I would want it like Sync for Reddit where I pay 5-6-7€ to remove the ads and the rest can stay on Ultra.

Edit: Also the per vendor “legitimate interest” toggle without the option to decline all at once is pretty scummy and also illegal.