One of my oldest friends, and someone I trust greatly, told me straight up today I ought to be back on Twitter for my effort to get selected for the EP list for the Grüne

In terms of audience reach he is right

But in terms of ethics he is not - I want nothing to do with the Musk-run place

It is *our responsibility* to make alternatives work, and to line up our ethics with our actions. So this campaign will not be tweeted, and I will make the very best of Mastodon (and Peertube, Bluesky) I can

@jon even in terms of audience reach, he's not right anymore. The new Xwitter algoritms favour tweets and reactions from extremist blue accounts, unlike messages from people with common sense and scientifically proven news. So you did the right thing. It is however a challenge to find new ways and means to reach the die hard Xwitter audience. Or are they a lost cause and shouldn't we even try?

@dagmarh You might be right. Although - anecdotally - it seems to still work better in some languages than others there.

As for reaching the hard to persuade - I think it's not impossible. It took time for people famous offline to take to Twitter as well… I wrote a bit more about it here: https://euroblog.jonworth.eu/in-a-conversation-or-being-talked-about-social-or-parasocial-were-at-cross-purposes-when-thinking-about-twitter-alternatives/

In a conversation? Or being talked about? Social or parasocial? We're at cross purposes when thinking about Twitter alternatives - Jon Worth Euroblog

15 years ago The Common Craft Show did this little explainer about Twitter: What strikes me above all is how personal all of this is. The essence of this has been on my mind for the past few weeks, as we try and try again to find something to replace […]

Jon Worth Euroblog