Call me edgy, but even at the phase between the brands using it and the normal use of the meme there’s the period when the meme is overused and kinda obnoxious (like the pickle Rick meme).

Then sometimes the template becomes deep fried or somewhat distorted and it gets funny again ahah

If you stop liking something because many people like it, you’re just as dependent on the mainstream as if you only like something if many people like it.
I just like stuff independently on whether other people like it. If many agree and use it, that’s cool.