The BBC's experiment with Mastodon is pathbreaking in English-language news -- a major organization setting up its own instance. They've really thought this through. Key language:

"We're using social.bbc as the domain, so you can be sure these accounts are genuinely from the BBC. And by linking to and from the BBC’s website, we have verified our identity on Mastodon."

https://www.bbc.co.uk/rd/blog/2023-07-mastodon-distributed-decentralised-fediverse-activitypub

Welcome to:
@BBCRD
@BBC5Live @BBCRadio4
@BBCTaster
@Connected_Studio
@BBC_News_Labs

The BBC on Mastodon: experimenting with distributed and decentralised social media

Trialling ActivityPub and the federated model for social media and it's possibilities for the BBC.

BBC R&D

@dangillmor @BBCRD @BBC5Live @BBCRadio4 @BBCTaster @Connected_Studio @BBC_News_Labs Dan the BBC is ingrained with right wing disruptors called presenters, journalists etc. Some even running political groups from teen years through UNI in one case Oxford, after 70 or 80 years trusted by most of the world! No longer, It's news is suspect and although it's paid by us the users we are sorely let down by them all!

Sad eh?